"When I started Lola Jeans back in 2006, I was not really thinking about my impact on the environment. I was running around with a duffle bag full of samples, trying to follow my dreams and build a fashion brand from the ground up. Ignoring (or trying to ignore) just how polluting our industry is. I think most of us are aware of the shortcomings of the apparel industry, but we often feel powerless to do anything about it. In 2020, we took action! We brought back the majority of our production back to North America. We built an ethical supply chain that creates Sustainable Denim for All Bodies. From responsibly sourced fabrics to ozone washing, and laser finishing, we have reduced our water consumption by 80%."
David Abissidan, Founder
SUSTAINABILITYWe are building an ethical supply chain that creates sustainable, affordable, premium denim. Driven by a circular economy, our mission is to create timeless designs that are authentically rooted in denim. From responsibly sourced fabrics to ozone washing, and laser finishing, we've reduced our water consumption by 80%.
PANDEMICLola Jeans is greatly impacted by Covid-19, and to stay afloat, we made incredibly hard decisions. We choose to look at the current situation as an opportunity to press reset and reinvent ourselves. Reassessing and reorganizing during this challenging period will prepare us for when business bounces back.
You’ll find us continually collaborating, teaching ourselves and each other, playing on the floor with dogs, drinking a good IPA, and blasting music on the regular. We power through the good and the bad, combine our creative brainpower to produce and deliver a product we our proud of, and come back the next day to do it all over again.