Environmental responsibility is at the forefront of Lola’s creative vision. We know there is still a lot to learn and for us to accomplish, but we had to start somewhere.
We are building an ethical supply chain that creates sustainable, affordable, premium denim. Driven by a circular economy, our mission is to create timeless designs that are authentically rooted in denim. From responsibly sourced fabrics, to ozone washing, and laser finishing, we've reduced our water consumption by 80%.